Our History

National Pride was founded in 2001, as a company that produces and distributes disposable diapers.

Exponential growth was experienced resulting in the opportunity to partner with Lodestone Brands in 2011 in order to take the business to the next level, which now offers a full range of branded disposable diapers, adult incontinence diapers, wet wipes, and sanitary pads.

With a new-generation industrial plant in Johannesburg offering world-class manufacturing capabilities, National Pride continues to grow, innovate, and offer our clients competitively-priced products that offer peace of mind, protection, and reliability.

Our Vision – Earn Trust Everyday

We constantly strive to provide families of all ages and stages with quality, innovative products whose features convert common challenges into competitive advantages.

Our Values

Leadership - We lead with integrity and courage
Accountability - We are accountable for all we do
Passion - We are passionate about success
Diversity - We value diversity as seen in our brands and employees
Quality - We are quality driven