Welcome to National Pride


We are a proud LEVEL 4 BBBEE South African personal care business. We manufacture and distribute disposable baby diapers and pants, feminine hygiene pads, baby wipes, cleaning wipes and adult incontinence products (diapers, pants and linen savers)

Our Brand stable includes Cuddlers® (the first and only South African nappy brand available in all major retailers), Baby Panda® (market leader in Zambia, Zimbabwe, Malawi and DRC), Active Care® (incontinence products), Simply Dry® (sanitary pads).

We are the largest supplier of private label brands to leading retailers and wholesalers.